The freelance writer behind Phrased with Purpose


pronounced as “oh-yeah-lola”

Words are my thing. They always have been.

As a professional services consultant, I’ve spent countless hours writing reports, proposals, presentations, articles, thought leadership, emails and website content for financial services clients. Over 7 years in an environment which values a high quality of communication has helped me cultivate the skill of using every word for a purpose.

Now, as a freelance copywriter, I’m committed to using those writing skills to help you and your business. My consulting experience has exposed me to a variety of industries which means I can speak your language!

Words are powerful. Arrange them in the right way and you deliver an even more powerful message.

That’s why I created Phrased with Purpose. My mission as a content writer is to help you string words together to capture an audience and create effective content with purpose.


Photo of Oyelola


why you should hire me as your writer


If you’re a consultant — As an ex-consultant, I’ve been there! It can be tricky communicating the value you deliver to clients. I understand your service model and know pain points.

If you’re a financial services business — I understand your products & services and can bridge the gap between industry jargon and plain English. Superannuation is my speciality!

If you’re in the business of education — I’ve spent years working with educators in multiple contexts. I love learning and know what motivates a learner to harness their growth.

If you’re none of the above — I’d still love to chat with you to see how I can help you. My experience extends to churches, not-for-profits and community organisations.

Contact me for a free, no-obligation phone consult!


Interested in hiring me to write your content?


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“When I write, I feel like a genius. When I speak, I feel like a toddler.”