10 simple ideas for your email newsletter content

Committed to sending a regular email newsletter to your subscribers yet running out of ideas?

I get it.

When we first start building our email lists, we have lofty goals to send weekly emails to our subscribers to keep them well informed and offer as much value as we can. Then weekly turns into fortnightly, and fortnightly becomes monthly…maintaining an email list is a big commitment! Especially among the other responsibilities you need to manage.

Sometimes, the last thing you want to do is think of what to say to your subscribers when the next week/fortnight/month comes rolling around.

Don’t worry, I’ve got you.

To help you keep creator’s block at bay and avoid the taunts of the blinking cursor, in this blog I share 10 ideas for your next email newsletter.

Benefits of sending email newsletters

Before I give away my ideas, this little preamble is for the one who’s still sitting on the fence about the value of an email newsletter. It’s just another thing to add to your endless list of commitments – why bother?

Here’s why:

  • It helps nurture warm leads. Some potential customers or clients may need to build trust before they’re willing to buy what you have to offer. Connecting with them regularly and building relationships through emails helps create that trust.
  • It creates community. The best thing you can do for your brand is build a community of supporters who will back you through different seasons, give you raving reviews and sharing by word of mouth.
  • It keeps you accountable. Personally, I like to share the plans I have for my business with my email subscribers as it forces me to actually put those plans in motion. I’m a woman of my word!

Even if you’re sending emails to a list of one (and you may in the beginning), email newsletters are worth the time and effort you put in and will pay dividends in the future!

They say that for every $1 you spend on email marketing, you should expect a return of $42.

I like the sound of that!

So, are you ready for ideas to get started on those emails? Here they are…


#1 Behind-the-scenes

Your email subscribers have given you space in their inbox for a reason, so make it worth it and let them in on what’s happening behind-the-scenes in your business. You know, the kind of things you wouldn’t share on your website or social media platforms.

Some BTS topics you could share include:

  • A motivational story
  • Lessons learned
  • An update on how you’re tracking against your business goals
  • Your process for [insert service or product offering here]
  • Current projects you’re working on

Collect your stories or “aha” moments as they happen so you have a bank to refer to when it comes time to sit down and write your email newsletter.


#2 Announcements

If you have exciting news to share about your business (or even your personal life as it relates to your business) then make sure your email subscribers are the first to know about it! This could be changes to your business structure, pivoting or expansion, new team members, a new partnership or even a complete re-brand.

Some email subject line ideas to get those open rates up:

  • “This just in!”
  • “We have exciting news!”
  • “You’re the first to know…”
  • “You’re gonna want to read this…”


#3 New offers

There’s nothing like a compelling new offer to get your subscribers opening your emails, especially if you’re in the e-commerce business. Before you share news of discounts, bonus offers or sales, let your subscribers in on it first!

You could even use this as an incentive to get them to sign up to your email list in the first place.


#4 Product or service updates

Launching new product features or introducing new services to your offering? Share it in your upcoming newsletter. And don’t wait until the last minute – build the anticipation over at least one or two newsletters before the launch so you don’t catch them by surprise.

In the lead up to the launch, share the reasons and process behind the updates. If your customers or subscribers provided input that shaped the final outcome, let them know they had a hand in it!

#5 Reviews or testimonials

Now, you don’t want to sell too hard with your email subscribers as creating connection and relationship should be your primary aim. Even so, throw in a customer review or client testimonial every now and then to help build your credibility and convert some of those subscribers into loyal customers.

If you have a full case study featured somewhere on your website, then include a link for those who want to know more about how you can solve their problem.

#6 New blog post

Every time you publish a new blog post on your website, share it with your email subscribers. This is an effective way to promote your content with those who are already interested and engaged. Your subscribers are more likely to read what you have to say than your social media followers who are after content with low commitment.


#7 Tutorials or tips

Your email newsletter is a great forum to share valuable content with your audience. If you’re an e-commerce business, share video tutorials or hacks on how to maximise the use of the products you offer. If you’re a service provider, share tips and insights from your skills and experience that perhaps they couldn’t find elsewhere.

Give someone value for nothing in return and they’ll keep coming back!


#8 Giveaways

Just like new offers and sales, giveaways are another way to make your emails click-worthy. It could be a tangible prize, an experience, a credit to purchase, free access to one of your high-value courses – these are all things your email subscribers deserve to know about simply because they’ve allowed you into their inbox.


#9 Surveys

Surveys are a useful way to get to know your audience and improve the products and services you offer. Consider sending a survey to your email subscribers on a quarterly, bi-annual or annual basis to understand their pain points, needs, wants, preferences and help you serve them better.

#10 Share your “why”

This could be a good one for your welcome email sequence to help your subscribers get to know you and your brand. Share the why behind the what for your business and the values that represent your brand. Over time, you may want to revisit this in your newsletter annually and reflect on whether your why has changed since you started your business.

Take your subscribers on the journey with you.

That’s it – 10 ideas to help get the ball rolling on your next email newsletter. It’s about continually showing up for your subscribers in response to them trusting you with their email addresses.

If you need help finding the words to bring these ideas to life in your email newsletters or campaigns, book a free, no-obligation discovery call and we can chat about how I can support you.

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