Write what you knowThis is a tip I’m almost certain you’ve heard before and one to hold on to. As a reader, you can tell when you’re reading an article, blog or book that lacks authenticity because the author hasn’t lived out the topic they’re writing about. It can be tempting to want to write about all the irresistibly attractive topics that people are itching to know more about at the time. Resist the temptation to be purely driven by likes, shares and views. Instead, write as though you’re writing for that one person who needs to hear from your personal experience to forge their path in your area of expertise. This authenticity will pay off in the long run!
Write how you speakNow, this is one that I’ll admit I didn’t always put into practice when writing. Especially when it came to writing for work, confined by the traditional delivery methods of a professional services firm. Though I would have stumbled over the words if I attempted to read a highly technical report aloud, it did mean that I mastered the art of business writing. You win some, you lose some, right? Business writing aside, think of the last website you visited or the last book you read. Was it easy to read? If so, you could probably imagine the author in front of you saying those same words as though you were carrying out a conversation. That’s precisely what it is, conversational writing (read more about that here). Not only is this writing style a heck of a lot easier to read, it also creates the belief that the words are genuinely from you. The next time you write anything (I mean ANYTHING), read it back aloud to yourself. How does it sound? If it sounds natural, you’re good to go!
Write to tell your storyWe’ve all got a story to tell. No one can share your story the way you can. Sharing your story requires a level of vulnerability that can’t be achieved by any other piece of writing. It’s also a good way to get you in the habit of writing as yourself and no one else. By documenting your life experiences (the good and the bad) and what you’ve learned along the way, you’ll find that you discover your true, authentic, writing voice. Also, it doesn’t hurt that everyone loves a good story! Use storytelling to hook your readers in and you’ll leave them wanting to read more of your stuff. If you need pointers on how to tell your story, check out this article on 7 Simple Ways to Tell a Compelling Story. Try these writing strategies the next time you write an email or a social media caption and let me know:
- Do you feel like you’re being more authentic?
- How was it received?
Oyelola is a freelance copywriter based in Sydney, Australia. She writes empathy-powered copy to help financial services and purpose-driven brands attract the right people, so they can leave a mark, build a community with shared values and create positive change. For targeted tips on how to craft a magnetic message using the power of words, sign up for her monthly emails here.