It’s that time of year again.

As strange and intense as this past year has been, I still feel like it’s flown by! Do you feel the same way?

With Christmas approaching, you notice your calendar filling up and your bank account running on almost empty. It’s a busy and expensive time of year.

Though December 25th comes every year, this year it looks different.

That extravagant, company-wide celebration you always look forward to (or dread, take your pick) has become a more intimate gathering with your close team.

That overseas holiday to escape the inevitable drama that comes with spending Christmas with the family – no longer an option.

Yes, much has changed in the last 12 months but do you know what still remains the same? Those Christmas cards you need to write to your family, friends, colleagues and clients, now conveniently moved to the bottom of your to-do list.

I don’t blame you. I’m a writer and writing Christmas cards is still something that I endure at times. Get me to write a birthday card any day but a Christmas card? It feels so…forced.

Why take the time to thoughtfully write a card, only for it to be thrown in the trash as soon as the New Year ticks over? It seems pointless, right?

Well, my friend, here’s some guidance on how to write a Christmas card they’ll want to keep for years to come!

Perfect Christmas card_Blog Graphic for Pinterest


1. Don’t leave the message up to Hallmark

Ditch the generic greeting that thousands of others will also receive and make your message an original. You don’t have buy a blank card (but if you do, nice effort!) but at least add your own words to the ones already written in the card.

Make it personal, a message that is relevant to them and no one else. Depending on the nature of your relationship, write to get them laughing or write a positive tear jerker. Either way, aim to evoke emotion. If you’re successful, you’ve secured your spot on their tree (window sill or fridge) for the next few weeks and their box of memories for the next few years.

Keep it real and authentic and you can’t go wrong. 


2. Start by reflecting on the PAST year

If this person really matters to you, don’t just write their card on autopilot, take a few moments to give it some thought.

What is something you remember from the past year with this person? Write about that – a memory or anecdote which will get them reflecting on the year that was.

Who is this person in your life? Let them know they’re valued by mentioning what their relationship means to you.


3. Bring it to the PRESENT

No one wants to stay stuck in the past, especially after a year like 2020, which would have been challenging for most. Acknowledge the present by giving them best wishes for the season, no matter what they believe in.

For many, Christmas can be a difficult time of year. So, let your card be the thing that brings them joy and hope in this season. At the very least, you’ll light up their day after they read your intentionally written card.


4. Speak into the FUTURE

Now, let’s look ahead to the future. Unless you don’t see this person in your future, don’t close with “see you around” like an acquaintance at work writes in a farewell card.

What are you looking forward to with the person receiving your card? Creating more memories? More laughter? More meaningful conversations? Whatever is in your head, if it’s encouraging, don’t let it go unsaid!


If you need an example to inspire you, here’s a card I wrote just for you…

Example Christmas Card

Did you find this post helpful? If so, share the love by sharing with your social networks. Let’s spread as much love as we can at this time of year, humanity is in dire need of it right now!