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Am I the copywriter for you? Read samples of my work to help you decide.


grow inc: website copy

As part of their service pivot, Australian fintech company GROW Inc needed new website copy to speak to their different audiences.
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People & Purpose

People & Purpose: brand voice & website copy

People & Purpose, a HR recruitment and coaching business, was looking to rebrand. The founders needed a new stand-out brand voice and website copy to reflect their heart.
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Inner west paediatrics

Inner west paediatrics: website copy

Inner West Paediatrics wanted help updating their draft website copy to speak to their audience and improve the flow. I helped them articulate their message in a clear voice.
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Pearler: Blog writing

Pearler wanted to build a regular blogging strategy to educate their audience and bring traffic to the website. I've supported Pearler with regular blogs, particularly on super and long-term investing.
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Love Mercy

Love Mercy: Blog post & email campaign

Love Mercy wanted to engage their community with a blog post and supporting email campaign raising awareness on UN international days. The email had higher open and click through rates than normal and positive feedback from the community.
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shadie by ea: blog writing

Esther, founder of nude lingerie brand SHADIE BY EA, wanted to publish regular blogs to engage her customers on topics aligned with the brand's values: diversity, sustainability and ethics.

global education academy

Global education academy: blog writing

Global Education Academy wanted to produce regular blogs to engage and educate their audience as well as boost website traffic. I supported their marketing team with weekly blogs from October 2020 to October 2022.
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Gift the extra mile

Gift the extra mile: website copy

Marissa, founder of Gift The Extra Mile, wanted to update her website copy to better reflect her services and attract the right customers.
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Jordanne Co.

Jordanne Co.: blog writing

Jordanne reached out to me to help write a blog post about the closure of popular DIY website theme - Flothemes. Her goal was to educate potential customers and create leads for her own products.
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GROW Inc: RFP writing

GROW Inc. was invited to respond to a request for proposal (RFP) for a large super fund. I worked with the team to gather information and drafted the proposal to market its offering and set it apart from competitors. GROW Inc. landed the client and secured its first multi-million dollar contract!
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Datacom: sales collateral

Datacom, a tech company, needed assistance in creating and editing sales decks for pitches. I helped the company produce clear, concise and engaging content that articulated their story, conveyed their brand message and shared key features and benefits.

Christian Super: pre-retirement email campaign

Christian Super was reviewing its retirement strategy. They contacted me to help create an email series to educate and support pre-retirement members. The emails included practical steps, examples and resources to prompt action. The emails increased engagement, positioning the fund to help members achieve better outcomes.
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