Brand voice GUIDE

Define your compelling brand voice to attract your ideal customers

Keep your message on-brand – no matter the place or space

All effective copy starts with a powerful brand voice.
Your brand voice communicates who you are and what you stand for.
It sets you apart from competitors with a voice that’s unique to your business.

Brand voice guide

This service includes a 1 to 1.5 hour brand voice strategy session with me and a complete Brand Voice Guide, covering:

  • Brand values and convictions
  • Brand and customer archetypes
  • Customer profile
  • Brand DNA (mission statement, brand promise, positioning strategy)
  • Brand story
  • Tone of voice
  • Phraseology

These are the guiding principles for every piece of communication and marketing you create to:

investment: $2,500+

*Price in AUD, excludes 10% GST

need a cheat sheet for your messaging?

ADD-ON: MESSAGING MATRIX

Your Brand Voice Guide’s tactical offspring. A 1 to 2-page cheat sheet to help get the words flowing and keep your messaging consistent. 

It includes:

  • Brand one-liner or tagline
  • Brand promise
  • Core value proposition
  • Benefits you deliver
  • Key messages

Clearly defining and documenting these components should help give your team a simple roadmap to creating compelling, on-brand content every single time.

investment: $450+

*Price in AUD, excludes 10% GST

the process

HERE'S HOW WE DO IT

STEP 1: Brand strategy session

Discovering and defining your organisation’s brand values and convictions by answering targeted questions in a brand voice strategy session.

STEP 2: Archetypes

Identifying your specific target customer and archetype, including creating a customer profile so your audience feels seen and heard.

STEP 3: Brand DNA & values

Identifying your organisation’s brand DNA and how to emotionally connect with your customer’s values. Remember, people connect with people, not brands.

STEP 4: Brand story

Crafting your organisation’s powerful brand story to showcase your brand personality, reflect your values and attract your ideal customers. 

STEP 5: Define your voice

Bringing it all together to define your organisation’s magnetic brand voice that clearly communicates who you are and what you stand for. 

STEP 6: Complete Guide

Creating a Brand Voice Guide that documents your organisation’s brand voice and DNA including your mission, values, positioning strategy, customer profile, story, tone & phraseology.

Are you ready?

Let's define your magnetic brand voice

Click the button below to book your free discovery call and let’s talk about how we can discover your unique brand voice together.

(Limited spots available each month)

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